AFP 2012 Conference E-book Sampler by Wiley

AFP 2012 Conference E-book Sampler

By Wiley

  • Release Date: 2012-02-29
  • Genre: Industries & Professions
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Description

Whether you are new to the field of fundraising and need to get quickly up to speed or you’re a seasoned professional looking for fresh ideas on how to reach donors in a connected society, our experts can show you how. We've gathered together excerpts from six of our leading AFP Fund Development Series books to help you engage the next generation of fundraisers, get your board more active in raising money, build your nonprofit brand, better understand development and operations, and more!:
Sample Chapter 1, from Fundraising and the Next Generation: Emily Davis offers practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools.

Sample Chapter 2, from A Fundraising Guide for Nonprofit Board Members: Julia Walker gives valuable insights that nonprofit boards need to succeed in raising money in today's dynamic economic environment.

Sample Chapter 3, from An Executive's Guide to Fundraising Operations: Christopher Cannon provides fundraisers with easy-to-understand approaches to evaluate and address fundraising operations needs and opportunities.

Sample Chapter 4, from Breakthrough Nonprofit Branding: Jocelyne Daw and Carol Cone created a hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders.

Sample Chapter 5, from The Nonprofit Development Companion: Brydon DeWitt examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization.

Sample Chapter 6, from Donor-Centered Planned Gift Marketing: Michael Rosen helps fundraisers learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.

Download and enjoy!

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